Silvia Venturini Fendi
Marco de Vincenzo
Co.Ro. (Costanza De Cecco and Giulia Giannini)
Rome today is one of the most important tourist destinations of the world, due to the incalculable immensity of its archaeological and artistic treasures, as well as for the charm of its unique traditions, the beauty of its panoramic views, and the majesty of its magnificent parks. Rome is the third most visited city in the EU, after London and Paris, and receives an average of 7–10 million tourists a year, which sometimes doubles on holy years. Rome is a major archaeological hub, and one of the world’s main centers of archaeological research. There are numerous cultural and research institutes located in the city, like the American Academy in Rome, and The Swedish Institute at Rome.
Rome contains numerous ancient sites, including the Forum Romanum, Trajan’s Market, Trajan’s Forum, the Colosseum, and the Pantheon, to name but a few. The Colosseum, arguably one of Rome’s most iconic archaeological sites, is regarded as a wonder of the world. Rome is the fourth most important center for fashion in the world, according to the 2009 Global Language Monitor after Milan, New York, and Paris, and beating London. Major luxury fashion houses and jewelry chains, such as Valentino, Bulgari, Fendi, Laura Biagiotti, Brioni, and Renato Balestra, are headquartered or were founded in the city. Also, other major labels, such as Chanel, Prada, Dolce & Gabbana, Armani, and Versace have luxury boutiques in Rome, primarily along its prestigious and upscale Via dei Condotti. Rome is also widely recognized as a world fashion capital. Although not as important as Milan.
Your shopping experience in Rome will not be an ordinary one as the city offers stunning things to buy which will excite your soul even more!